WOAH × Coca-Cola
Musa curated for Coca-Cola the launch strategy of the WOAH platform — the brand music magazine — involving influencers and music talent, becoming title sponsor of the Onstage Awards 2017.
Music branding & entertainment marketing
Music branding agency for brands and entertainment marketing
Music branding defines a brand's role in music and entertainment. As a music branding agency, we support brand managers and marketing directors by starting with identity, audience and objectives. Music marketing and entertainment marketing turn this direction into partnerships, musical events, formats and content that fit the brand. Choosing an artist is part of the project, not a substitute for strategy.
Prepare your brief by emailWhen to work with us
- Define the brand's role in music and culture.
- Assess artists, talent and partnerships that fit the audience.
- Build a format that gives activations and content continuity.
From brief to project
Brand context
We clarify identity, audience and communications objectives, alongside the project's constraints.
Music branding strategy
We define the music and entertainment territory and the role the brand can take before choosing artists, partnerships and activations.
From plan to experience
We turn the direction into proposals for partnerships, formats, activations and content within the agreed scope.
Explore our work
iDays Festival 2017
Brand partnership management for Italy's biggest festival of 2017, featuring Radiohead, Green Day and Depeche Mode. Musa worked with LG, TIM, Pringles, Coca-Cola and BIC to create tailor-made activations at the heart of the music experience.
Onstage Awards
An original multi-platform format to celebrate the best concert of the year in Italy — web, social, TV on RAI2, radio on RDS. Artists: Levante, Thegiornalisti, Gabbani, Negramaro, Michele Bravi. Brand partners: Coca-Cola, TIM, Tuborg, Huawei, Campari.
Tell us about your project
Are you a brand manager or marketing director looking for an events or music branding agency? Tell us about the brand, audience, objectives and timing: we start with the brief to develop brand experiences, activations and content through music, entertainment and community.
Prepare your brief by emailThe link opens your email app: review your brief and send it to info@musagency.it.
info@musagency.itBefore we begin
How do you assess a music branding agency?
Ask how its music proposal connects to the brand's positioning, audience and communications objectives. Explore real projects and distinguish strategy, artist partnerships, activations and content in the proposal. Rights, artist availability and the scope of work should be clarified before starting the project.
How do music marketing and music branding connect?
Music branding defines the brand's role and coherence in music. Music marketing develops the initiatives that express that role: partnerships, content and activations. For a company, choosing an artist or event should follow its identity, audience and objectives, rather than replace strategy.
How do musical events differ from music branding?
Musical event planning focuses on the live experience. Music branding defines the brand's role in music before and after an event, through partnerships and content. A brief can focus on strategy, an activation or the connection between live activities and communication.
What should a brand look for in a festival sponsorship agency?
Assess how the festival or music project fits the brand, audience and activation opportunities, beyond logo visibility. In the iDays Festival 2017 case, Musa managed brand partnerships and tailored activations. For a new project, opportunities, availability, rights and sponsorship scope need to be assessed in the brief.
How do you plan musical events for companies?
Start with music's role for the brand, the audience and the experience's objective. A proposal should connect artistic direction, format and content, clarifying artist availability, rights, timing, budget and operational responsibilities. For a brand activation at a festival, sponsorship and activation opportunities must be checked with the organisers: historical case studies do not establish current space or partnership availability.
What is music branding?
It is how a brand builds a coherent presence in music. For Musa, it means starting with positioning and audience to develop a strategy for artists, partnerships, events and content, rather than choosing an isolated collaboration.
Is music branding the same as artist promotion?
This page is for companies and brands that want to use music in their communications strategy. The brief focuses on the brand's audience, partnerships, events and content; it is not an offer of record distribution or single promotion.
Can we start with strategy before planning an event?
Yes. Strategic consulting is a Musa service: a brief can focus on the brand's positioning in music before choosing an activation.
How do you choose an artist or partnership?
Starting with brand fit, the audience and the role in the project. Availability, rights and terms are assessed as part of the proposal.
What should I include in the brief?
Brand positioning, audience, objectives, previous activities, timing and indicative budget. You can also suggest artists or cultural territories to explore.