CHALLENGE
Finding the creative idea and the perfect brand ambassador for Pandora Christmas communication campaign on social networks, aimed at showcasing and promoting the new collections of the jewellery brand.
SOLUTION
Musa selected Alessandra Amoroso, one of the most popular Italian music artist, as the ideal ambassador for Pandora and the perfect lead for the emotional branded contents of the campaign: exclusive pics and a short film posted on the the pop star’s and the brand’s official social channels.
