CHALLENGE
Managing the activities of the Sicilian songwriter Levante for the podcast series La Sicilia si sente by Birra Messina and the promotion of the project.
SOLUTION
Collaborating on the project with The Story Lab, full creative advertainment agency of Dentsu Italy, and Podcastory, responsible for producing the content, Musa managed the recording of the nine podcasts by the artist and all Levante’s social communications about the initiative.
