Canta Tu – Karaoke Celebration
Client: Giochi Preziosi
Brand: Canta Tu / Canta Tu Pro
Occasion: Launch Event & Brand Celebration
Agency: Musa
CHALLENGE
Elevate the status of Canta Tu, one of Giochi Preziosi’s most iconic products, making it even more culturally relevant—while launching the new Canta Tu Pro model and engaging a broad, music-loving audience.
SOLUTION
Canta Tu and Musa created the first-ever Canta Tu Karaoke Celebration: a vibrant, inclusive party to mark the launch of the new Canta Tu Pro and celebrate Italy’s first official Karaoke Day—a moment dedicated to everyone who loves to sing together.
Held in a hybrid format, the event brought together the power of live experience and digital reach, celebrating karaoke culture across generations.
Key elements included:
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A lively show hosted by creator Mattia Stanga, beloved by Gen Z
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A surprise live performance by Tananai, one of Italy’s hottest musical talents
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A guest list packed with VIPs, influencers, and karaoke lovers
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A simultaneous phygital experience, inviting fans to join remotely via Canta Tu’s social channels
The celebration turned into a shared national moment, transforming karaoke from a private pastime into a collective phenomenon.
RESULTS
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Strong awareness around the Canta Tu Pro launch
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Hundreds of UGC moments from fans and creators, both onsite and online
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Thousands of live and digital participants
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High visibility on TikTok and Instagram, especially among younger audiences
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Reinforced Canta Tu’s image as the ultimate brand for fun, social music moments
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Created a new cultural ritual: the Karaoke Day as a recurring moment for fans and the brand
