Duck – Duck Water Games
Client: SC Johnson
Brand: Duck Fresh Discs
Occasion: Brand Activation
Agency: Musa
CHALLENGE
Create an activation to engage Millennial and Gen Z consumers, showcasing the effectiveness and fun personality of Duck Fresh Discs, and reinforcing the brand’s relevance through a playful, unconventional experience.
SOLUTION
Musa and Duck launched Duck Water Games, a vibrant and ironic consumer activation built around the insight:
“Even the toilet can be fun.”
A colorful, high-energy event designed to bring Duck’s brand personality to life through games, humor, and content creation—turning the product into a surprising social hero.
THE EXPERIENCE
The pop-up featured:
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A panel for personalized product testing with fun, themed graphics
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Distribution of discount vouchers and branded gadgets
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Meet & greet moments with the iconic Duck mascot
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The now-famous Duck Pop-Up Gaming Station, with toilet-inspired setups and mini-challenges
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A playful, family-friendly setting that mixed entertainment with product education
COMMUNICATION STRATEGY
To support the event, a 360° communication campaign was activated:
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Involvement of TikTok and Instagram creators, aligned with Millennial and Gen Z values
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On-site content creation and challenges to fuel UGC (User Generated Content)
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Hashtag #DuckWaterGames used to consolidate the campaign across platforms
RESULTS
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Over 2,000 participants engaged at the gaming station
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More than 1 million impressions generated via #DuckWaterGames
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Dozens of pieces of organic UGC shared by guests and creators
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Strong brand recall and high sentiment
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Reinforced the positioning of Duck Fresh Discs as innovative, fun, and culturally relevant
content gathered under the hashtag #DuckWaterGames, with 1M impressions.
