CHALLENGE
Launch the new all-Italian Eurospin capsule collection with products for the summer and for the beach.
SOLUTION
For the launch of the new Eurospin capsule collection, Musa took part in the creation of a social media campaign and in the production of a branded content set on the beach where self-irony and fun played a central role thanks to exceptional talents: Francesco Facchinetti, the Pozzolis Family, Cecilia Cantarano and Mrs. Coriandoli.
The protagonists interpreted in a caricatural way, wearing the Eurospin capsule collection, the classic characters of the beach.