CHALLENGE
Identifying an Italian artist for reaching and engaging the young and female target of the new fragrance Omnia Pink Sapphire by Bulgari.
SOLUTION
Involvement of the Italian artist Francesca Michielin in a marketing strategy activation based on the communication of the product and on a special contest to win a pass for two Francesca Michielin’s private shows taking place in Milan and Rome and an exclusive meet&greet with her.
Musa managed the entire process of the deal with Bulgari and the artist’s management team.
