CHALLENGE
Celebrating the opening of Fred Perry first Italian pop up store in Milan city center and relaunching Fred Perry Subculture Live format in Italy.
SOLUTION
Musa organized a sold out nightlong celebration featuring some of the most famous names of electronic dance music (Peggy Gou, Capofortuna, RolloDexx, Hunter/Game and Pisetzky), gathering in the event venue more than 2000 people.
