Fred Perry Stores Opening Events
Client: Fred Perry
Occasion: opening of the new stores in Milan and Turin
Location: Milan (corso Venezia 8), Turin (via Roma 86)
Concept
A series of special events celebrating the opening of the new Fred Perry stores in Milan and Turin, designed to connect a younger audience with the brand’s heritage.
The Idea
Fred Perry aims to get closer to its audience, raising awareness about the new stores in both cities while communicating the brand’s identity and distinctive atmosphere.
The Experience
To mark the opening of the new stores in Milan and Turin, Fred Perry hosted exclusive events celebrating the brand and showcasing its latest collections.
Each event was enriched through collaborations with DJs and local communities, involving individuals who authentically represent the brand’s spirit and aesthetic.
Further enhancing the experience, a partnership with beverage sponsor 1664 Blanc contributed to the overall atmosphere of the events.
Results
- Increased brand awareness in Milan and Turin
- Strong engagement with local communities
- High foot traffic during and after the events
- Reinforced connection with a younger audience