CHALLENGE
Boosting the promotion of Trenitalia‘s new Rock and Pop trains though the brand sponsorship of “La Finale”, J-Ax and Fedez‘ sold out concert at San Siro stadium, in Milan.
SOLUTION
Involvement of the two artists in a marketing strategy based on the creation of a video hero titled “Le tappe del successo” and management of all sponsorship activities by the brand.
A digital and social communication plan was developed in order to increase the reach of the project.
Musa was in charge of the entire process of the deal with Trenitalia and the artists’ management team.
