CHALLENGE
Come up with a creative idea for engaging the target of the new product Tuc Crisp by Mondelēz.
SOLUTION
Involvement of the Italian artist J-Ax in a marketing strategy based on the contest “Incontra J-Ax nel suo studio” and on its special prize. The winner and four other people will indeed have the chance to enter the studios of J-Ax’ music label Newtopia and to spend an afternoon in his company.
Musa came up with the creative concept for the project, designed a dedicated minisite and managed the entire process of the deal with Mondelēz e and the artist’s management team.
