Learn from the best

Client: Confidential (Large International Agency)

Occasion: Stakeholder Relationship & Internal Engagement Program

Location: Italy – Various Exclusive Venues

Concept: Uniting business and creativity through curated live experiences featuring iconic personalities.

THE CHALLENGE

To support a long-term client engagement strategy, the goal was to bring together key stakeholders from a leading agency in a meaningful, inspiring, and memorable way, moving beyond conventional corporate events.

THE SOLUTION
Musa curated and produced a series of exclusive experiential events where business met culture. Each event featured iconic figures from music, comedy, food, and science, transforming traditional networking into authentic learning and bonding moments.

Featured talents included:

• Carlo Cracco (Chef)
• Teresa Mannino (Comedian)
• Roberto Giacobbo (TV Host & Author)
• Elio & Rocco Tanica (Musicians, Comedians)
• Alessandro Borghese (Chef & Entertainer)
• Max Angioni (Comedian)

Each guest brought their story to life through hands-on sessions, sharing insights into their craft and involving participants in engaging challenges. These ranged from cooking masterclasses to storytelling workshops and live performances.

The events also served a professional development purpose, helping attendees improve creative thinking, public speaking, and adaptability—all in a relaxed and inspiring atmosphere.

FORMAT & FLOW

• Welcome cocktail reception to encourage informal networking
• Interactive talent-led experience (performance, challenge, workshop)
• Closing dinner in a stunning, privately rented location

IMPACT

• Strengthened stakeholder relationships through shared emotional moments
• Elevated client perception by offering high-quality, one-of-a-kind experiences
• Delivered a new standard in B2B hospitality, merging entertainment and business growth

Guests challenged themselves, had fun and trained important business skills such as creative in locations rent exclusively for the event.