CHALLENGE
Positioning LG products in the music market, amplifying LG brand awareness and communicating the launch of LG G7 and K 2018 smartphones.
SOLUTION
For the second year in a row, Musa created and developed the digital platform www.lgmusikpass.it for LG MusikPass, where LG contents and on field activities were collected and shared by music lovers.
LG sponsored the main 2018 music tours and festivals: Vasco Non Stop Live 2018, Firenze Rocks, Rock in Roma and Collisioni Festival 2018.
