CHALLENGE
Keep on positioning LG products in the music target audience, amplifying LG brand awareness and communicating the features of LG G7.
SOLUTION
Involvement of Italian top web influencers Awed, Riccardo Dose, Amedeo Preziosi, Fedez and Elisa Maino in a seven-weeks social communication campaign aiming at showcasing all the features of the new LG G7 through a series of Instagram stories on the influencers’ official social accounts. Awed, Riccardo Dose, Amedeo Preziosi, Fedez and Elisa Maino also used the new LG smartphone to communicate with their fans, who were indeed given the exclusive chance to get in touch with their idols.
Musa managed the entire process of the deal with LG and the influencers’ management teams.