CHALLENGE
Boosting up the launch of the new smartphone LG WING through the creation of a highly entertaining and engaging video content.
SOLUTION
Musa created a brilliant video content with the two famous Italian YouTuber Awed and Riccardo Dose, published on Awed’s extremely popular YouTube channel. They challenged each other using the brand new LG WING and showing their followers all the potential of its revolutionary camera.
The release of the video was supported by posts and stories on the talents’ Instagram accounts.
Musa was in charge of the whole video production and managed the entire process of the deal with LG and with the talents’ management agency.
