Malfy Mountain

Client: Malfy Gin
Occasion: First Edition – Winter Experience Festival
Location: Champoluc, Italian Alps
Concept: A high-altitude celebration of adventure, authenticity, lifestyle, and music.

⸻

THE IDEA

Malfy Mountain 2025 marked the debut of a bold and unique format: a winter experience festival designed to elevate the spirit of exploration and sociability, all immersed in the breathtaking setting of the Alps. By blending snow activities, sensorial experiences, and music, the event reflected the core values of the Malfy Gin brand: authenticity, elegance, and Italian flair.

⸻

THE EXPERIENCE

Over 1,000 guests gathered in Champoluc for a multi-day journey curated around unforgettable moments. Signature highlights included:
• The Malfy Moment with internationally renowned DJ Benny Benassi
• A dynamic DJ set by Boss Doms under the alpine sky
• Sunrise yoga led by creator and instructor Martina Sergi
• A sensory immersion designed in collaboration with Malfy Gin

The immersive itinerary also featured:
• Ski Safari and snowshoeing through scenic trails
• An intimate Discovery Dinner celebrating local cuisine
• Gin tasting experience at the stunning Hotel Mascognaz
• Stargazing & star reading with expert Luigi Cerciello
• A light-hearted karaoke party with Canta Tu

⸻

IMPACT

The first edition of Malfy Mountain generated outstanding results:
• 15 million total impressions across digital channels
• Over 300 contents created and shared by 20 selected creators
• Full attendance and sold-out activities
• Radio Deejay as official media partner, featuring a dedicated contest and on-air support