Messico Es Mi Casa
Client: Altos Tequila
Occasion: Día de los muertos
Location:Guadalajara e Jalisco, Casa Altos (Mexico)
Concept
Mexico Es Mi Casa is an authentic journey into the heart of Mexico – through emotions, stories, faces and traditions – to tell the story of Altos’ roots and celebrate its true soul.
The Idea
Altos Tequila invites its Squad, made up of 10 creators, to spend 5 days at Casa Altos in the vibrant heart of Arandas to discover and experience Altos Tequila’s production and creative process, as well as Mexican culture, through the most authentic local experiences.
The Experience
– Altos Tequila tasting
– Mexican cooking class
– Atv’s rides
– Distillery tour
– Calavera make up
– Tour of Guadalajara
– Tour of Mercado San Juan
– Pool party
– Calaverandia
– Día de los muertos celebration with Altar Altos
Results
- TOTAL FOLLOWERS: 3.327.300
- TOTAL CONTENT PIECES: 466
- AD CONTENT PIECES: 111
- ORGANIC CONTENT PIECES: 355
- TOTAL IMPRESSIONS: 16.047.127
- AD CONTENT IMPRESSIONS: 6.470.180
- ORGANIC CONTENT IMPRESSIONS: 2.732.405
- @ALTOSTEQUILA TAG CLICKS: 10.039
- TOTAL INTERACTIONS (LIKES, COMMENTS, HASHTAG CLICKS): 242.206
- PRESS MENTIONS: +5
