CHALLENGE
Find a unique and surprising way to delight the community of Bucaneve biscuits lovers.
SOLUTION
Involvement of the Italian artist Michele Bravi in a marketing strategy based on the contest “La magica fabbrica di Bucaneve” and on the production of an highly-exclusive event. The winners will have the chance to live an extremely impactful experience including a Michele Bravi’s private showcase taking place in Doria’s factory in Orsago (TV) and a special meet&greet with him.
Musa managed the entire process of the deal with Doria, the communication agency Phd Media, the creative agency Fuse and the artist’s management team.
