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CHALLENGE
Develop a multi-platform branded content project to celebrate the best tours and concerts in Italy (live music awards).
SOLUTION
Creation of a TV format to celebrate the winners of each category.
TV channel: RAI2.
Radio partner: RDS.
Branded music concerts and events in Milan with artists such as Levante, Thegiornalisti, Gabbani, Negramaro and Michele Bravi.
BRAND PARTNERS: COCA-COLA, TIM, TUBORG, HUAWEI, CAMPARI
