CHALLENGE
Promote Bilboa‘s solar product lines through a social communication campaign with the involvement of equally iconic female artists from the contemporary Italian music scene.
SOLUTION
MediaCom and Musa chose and engaged the female artists Paola & Chiara, icons of the 90s just like Bilboa, for the publication of social content and other activities designed to achieve the brand’s objectives.
In a few days, the TikTok published by the two artists exceeded 800k views and received extremely positive comments.
