Bilboa – Iconic Sun, Iconic Women
Client: Bilboa
Occasion: Social Media Campaign – Summer 2024
Partners: MediaCom & Musa
Talent: Paola & Chiara
CHALLENGE
Promote Bilboa’s sun care product lines through a social-first campaign, leveraging the power of iconic female personalities to reinforce the brand’s heritage, connect emotionally with the audience, and generate high engagement—particularly among Millennials and nostalgic Gen Z.
SOLUTION
MediaCom and Musa partnered to identify the perfect talent match: Paola & Chiara, icons of Italian pop culture from the ‘90s—just like Bilboa.
The duo was engaged for a social media activation designed to:
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Build brand affinity through nostalgic storytelling
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Highlight Bilboa’s icon status in summer beauty
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Create high-impact visibility via relevant, music-driven content
The collaboration launched with a vibrant TikTok video, combining music, beach vibes, and playful energy, echoing the spirit of summer and the DNA of both the brand and the artists.
RESULTS
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TikTok video exceeded 800,000 views in just a few days
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Dozens of positive user comments praising the campaign’s creativity and casting choice
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Strong brand association with sun, music, and nostalgia
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Successful engagement of a multi-generational audience
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Strengthened Bilboa’s positioning as a cultural and seasonal icon
