CHALLENGE
Launch the PhotoSì app with a specific influencer marketing strategy and a premium content plan.
SOLUTION
Musa selected several Italian influencers such as Fedez, Paola Turani, Elisa Maino and Giulia Valentina and involved them in a social communication campaign based on the creation of Instagram stories and other social media contents aimed at showcasing the features of the app.
PhotoSì app rapidly climbed the App Store and the Google Play Store charts, becoming one of the most downloaded app of its category.
