CHALLENGE
Help PhotoSì develop its innovative Tik Tok challenge and boost the download of its app.
SOLUTION
Musa, with its historical partner Metatron Group, was responsible for studying the music design of the project, sounds and texts for PhotoSì, to enhance the brand and the challenge.
The challenge quickly went viral, reaching 28 million views in 48 hours, dizzying numbers that lead us to a new era of branded content.