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CHALLENGE:
Increasing sales in 16.000 bars and in 1.500 shops and offering a unique experience to Twix customers.
SOLUTION:
Musa developed a contest to win a private show of Marco Mengoni, only for six lucky people and organized the concert.
The project was amplified through press releases, a dedicated website, crowners and stands in bars/shops, 5 million impressions on the Onstage network, social ads, digital PR, Facebook posts on the artist’s Facebook fanpage and a video report of the activity.
