In March 2023 Musa launched the new edition of its original format The Island, an experience festival with music and activities in nature for independent and visionary people.
The second edition of this boutique festival, built to imagine a better future together, took in Pantelleria from the 1st to the 4th of June 2023.
The Island was able to count once again on the sustainability partnership with Plenitude, celebrating the power of the wind with some special activities such as dedicated boat trips and parties.
The Island Festival – 2023
Occasion: Cultural & Music Festival
Location: Pantelleria Island
Agency: Musa
Year: 2024
CHALLENGE
Create a unique and immersive experience capable of attracting top-tier brands, partners, talents, and audiences to a remote and inspiring destination like Pantelleria, celebrating music, nature, and contemporary culture—while generating meaningful brand visibility and authentic engagement.
SOLUTION
Musa launched The Island Festival, a multi-day experience combining music, wellness, content creation, and brand activations, all set against the wild and iconic landscape of Pantelleria.
The Island became a living playground for brands, creators, and communities, blending entertainment with purpose and exclusivity.
BRANDS & PARTNERS
Many iconic brands embraced the project, including:
Plenitude, Chandon, Activia, Abraxas, Sammontana, San Carlo, Gin Mare, Peroni, Lete, Coca-Cola
And were joined by prestigious partners such as:
Hagu Yoga Studio, Radio Deejay, VD News, Access Live Communication, Dentsu Creative, Dice, Creative Harbour, Pantelleria Island, Nove25, DAT, Liberty Lines, Siremar, and many more.
IMPACT & PARTICIPATION
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Over 60 talents involved across music, wellness, content, and art
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2,400+ attendees over the course of the festival
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Extensive social and press coverage, with:
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70+ press articles and features
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Over 5 million impressions generated on the profiles of The Island and participating talents
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The Island proved to be more than an event—it became a content hub, brand platform, and community catalyst, blending real-world experience with digital storytelling.
