In March 2023 Musa launched the new edition of its original format The Island, an experience festival with music and activities in nature for independent and visionary people.
The second edition of this boutique festival, built to imagine a better future together, took in Pantelleria from the 1st to the 4th of June 2023.
The Island was able to count once again on the sustainability partnership with Plenitude, celebrating the power of the wind with some special activities such as dedicated boat trips and parties.
More than 26 hours of great music with amazing artists such as DJ Tennis, Palms Trax, Danilo Plessow (MCDE), Saoirse, Young Marco, Bugsy to dance and dream together and more than 80 experiences in nature such as yoga, meditation, kayak, trekking, natural sauna, tasting, boat parties and many more.
Many brands embraced the project: Plenitude, Chandon, Activia, Abraxas, Sammontana, San Carlo, Gin Mare, Peroni, Lete, Coca-Cola.
As well as many partners: Hagu Yoga Studio, Radio Deejay, VD News, Access Live Communication, Dentsu Creative, Dice, Creative Harbour, Pantelleria Island, Nove25, DAT, Liberty Lines, Siremar and more.
About 60 talents and 2,400 people attended the festival.
The project gained great visibility through press and social media coverage: 70 press releases and more than 5 M impressions on the profile of The Island and the talents.
