The Island Fuze Tea 2024
Client: Fuze Tea (Coca-Cola HBC)
Occasion: Third Edition of The Island – Europe’s First Experience Festival for Creative Minds
Location: Pantelleria, Italy
Concept: A one-of-a-kind experiential journey blending creativity, nature, music, and branded activations on the wild island of Pantelleria.
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THE IDEA
The Island Fuze Tea returned for its third edition, affirming itself as Europe’s first experience festival dedicated to creative communities. Set in the breathtaking natural landscape of Pantelleria, the 2024 edition invited over 2,000 participants to explore the island through a curated program of immersive experiences—where brands, music, nature, and people intersected in perfect harmony.
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THE EXPERIENCE
Over the course of the festival, guests and 50 top-tier creators engaged in a rich schedule of 80+ curated experiences, including:
• Galeone Adriana by Fuze Tea, a floating hub of relaxation and social discovery
• MINI New Horizons, an off-road creative journey
• Absolut Rainbow Party, a celebration of inclusion and music
• Yoga sessions by Hagu Yoga Studio
• Thermal wellness rituals at Lake Venere and Gadir
• Outdoor adventures: biking Montagna Grande, kayaking, trekking, SUP, donkey rides, snorkeling
• Sunset DJ sets with acclaimed international artists: Floating Points, Moxie, Bradley Zero, and the crew of Toy Tonics
Each activity was designed to elevate the island’s natural beauty and reflect the unique voice of the festival.
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BRAND PARTNERSHIP
The Island 2024 featured 10 brand partners, each delivering custom-designed, high-engagement activations:
• Title Partner: Fuze Tea, with the signature Galeone experience
• Sustainability Partners: MINI and Plenitude
• Drink Partners: Malfy Gin, Bumbu Rum, Altos Tequila, Del Maguey Mezcal, Absolut Vodka
• Ice Cream Partner: Sammontana
• Karaoke Partner: Canta Tu
These partnerships transformed brand storytelling into emotional experiences, rooted in lifestyle and values.
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IMPACT
• 25 million impressions generated
• 40+ press articles featured the festival
• All activities sold out
• 50 creators engaged, amplifying the festival across digital platforms
• Radio Deejay as official media partner with live broadcasts from Pantelleria, a 30” commercial, and a dedicated contest
