The Island Fuze Tea 2025

Client: Fuze Tea

Occasion: Summer Festival / Fourth Edition

Location: Pantelleria, Sicily

Concept
An island, over 80 experiences. A boutique festival where music, wellness, and nature merge into a sensory ecosystem designed to embody the brand’s values.

The Idea
For the fourth consecutive year, Fuze Tea signed the most iconic experiential festival in Italy. Conceived and produced by Musa, The Island transformed Pantelleria into a vibrant platform of connection and discovery, where every activation became an authentic extension of the brand.

An immersive journey across rituals, landscapes, and sound.

Fuze Tea Hot Air Balloon – see the world from a new perspective
Fuze Tea Catamaran – a sail through flavors, conversations, and sea
Fuze Tea Beach Club – yoga, kayaking, and SUP in a natural oasis
Secret Concert at the Lighthouse – a group hike ending in a sunset live show by Dardust

Each activation reflected Fuze Tea’s DNA: fusion, calm, connection.

Altos Tequila brought the legendary Galeone Water Stage, with a DJ set by Boss Doms aboard a 26-meter ship, surrounded by local boats, with the Paloma cocktail as the star.
Absolut Vodka lit up the nightlife with an experiential bar and tasting activations.
Sammontana delivered joy on the go with ice creams handed out during the most intense moments.
Radio Deejay amplified the festival nationwide with live broadcasts, special guests, and digital content.

Results

2,000+ attendees over 4 days
35 million total impressions
• 25M from creators
• 2.2M from the official IG
• 3.2M from earned media
• 2M from Radio Deejay
• 3M from paid campaigns
45 creators involved (25 Italian, 10 international, 1 testimonial)
100+ original content pieces published
6 international DJs, including Seth Troxler, Tiga, Dardust, and Boss Doms
Dozens of branded activations, with live content creation and a dedicated creator village

Takeaway
An evolved branded entertainment format where each partner found its voice through live experience, amplified by cross-channel strategy and a fully engaged community.

A new frontier in experiential marketing: real, memorable..