TRENTO LIVE FEST POWERED BY EUROSPIN

Trento Live Fest Powered by Eurospin

Client: Eurospin
Occasion: Trento Live Fest powered by Eurospin
Location: Trentino Music Arena, Trento

Concept

Smart shopping at the heart of entertainment.
Eurospin and Musa launched a unique activation within the Trento Live Fest powered by Eurospin – title sponsor of the whole event, transforming the concept of convenience into a never-before-seen experience. A real mini market in the festival area to combine quality, accessibility, and closeness to the audience in a setting of music, energy and togetherness.

The Idea

Being close to consumers even during their lightest and most carefree moments. From this vision comes a one-of-a-kind activation created within the Trento Live Festival powered by Eurospin. The initiative offered attendees the opportunity to purchase a curated selection of Eurospin products directly within the festival area, combining the convenience of a retail space with the engaging atmosphere of a music festival.

The Experience

During the six dates of the festival, the fully customized Eurospin mini market built specifically for the occasion was open from 7 pm to 1 am. 
Alongside shopping, an engagement activity about the story of Eurospin as well as social sharing moments by the three creators Elena Sofia Picone, Chiara Marita and Matteo Ranieri, aimed at strengthening the bond with a young, mindful community passionate about live music.
On June 29th, the Trento Live Fest powered by Eurospin stage hosted a performance by Frenesya, the emerging band that won the multi-stage contest for up-and-coming artists Best Bräu Street&Stage, created by Musa and Eurospin in collaboration with Openstage.
Best Bräu was the official beer of the Trento Live Fest powered by Eurospin.

Results