CHALLENGE
The brand Venus, close to the new generations and their values, wants to promote the positive message of self-acceptance and overcoming one’s fears.
STRATEGY
We arranged a tour around Italy called #NOfiltertour, which involved 4 TikTokers tackling, through various activities in different cities, issues such as body positivity, overcoming one’s fears and accepting oneself.
The adventures and activities were taken up by the same TikTokers who, through fun and dynamic contents, were able to tell and convey the true meaning of the campaign by growing themselves and learning to love each other more.
The tour ended at a famous beach in Gallipoli where the Tik Tokers met their fans and enjoyed music and body painting.