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CHALLENGE
Creating and launching the brand magazine WOAH with exclusive contents and unique experiences, positioning it in the teen target.
SOLUTION
Title and exclusive sponsorship of Onstage Awards 2017 with live streaming and download of the invitation from the WOAH platform. Editorial content plan with news, contents, smart articles for it.woah.com. Selection and management of top music italian ambassador MICHELE BRAVI and BENJI E FEDE for social takeover, live chatting, exclusive videos.