CHALLENGE
For the promotion of its workwear, the brand needed to produce unusual and interesting content through a collaboration with macro-talents.
STRATEGY
We contacted the two brothers known as Le Coliche and explained them the needs of the brand.
We collaborated with Le Coliche to create the video How to piss off a plumber. The content, taking up a consolidated format of Le Coliche, highlighted the characteristics and use of the products, worn by the protagonist of the video.
