Brand experience – Musagency https://musagency.it/portfolio_category/brand-experience/ Brand community builder Mon, 30 Mar 2026 09:46:22 +0000 it-IT hourly 1 https://wordpress.org/?v=6.9.4 https://musagency.it/wp-content/uploads/2024/01/cropped-LOGOMUSA_1-32x32.png Brand experience – Musagency https://musagency.it/portfolio_category/brand-experience/ 32 32 FRED PERRY STORES OPENING https://musagency.it/portfolio/fred-perry-store-opening-events/ Thu, 26 Mar 2026 17:23:34 +0000 https://musagency.it/?post_type=portfolio&p=4244 L'articolo FRED PERRY STORES OPENING proviene da Musagency.

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Fred Perry Stores Opening Events

Client: Fred Perry
Occasion: opening of the new stores in Milan and Turin
Location: Milan (corso Venezia 8), Turin (via Roma 86)

Concept

A series of special events celebrating the opening of the new Fred Perry stores in Milan and Turin, designed to connect a younger audience with the brand’s heritage.

The Idea

Fred Perry aims to get closer to its audience, raising awareness about the new stores in both cities while communicating the brand’s identity and distinctive atmosphere.

The Experience

To mark the opening of the new stores in Milan and Turin, Fred Perry hosted exclusive events celebrating the brand and showcasing its latest collections.
Each event was enriched through collaborations with DJs and local communities, involving individuals who authentically represent the brand’s spirit and aesthetic.
Further enhancing the experience, a partnership with beverage sponsor 1664 Blanc contributed to the overall atmosphere of the events.

Results

  • Increased brand awareness in Milan and Turin
  • Strong engagement with local communities
  • High foot traffic during and after the events
  • Reinforced connection with a younger audience

L'articolo FRED PERRY STORES OPENING proviene da Musagency.

]]> MEXICO ES MI CASA https://musagency.it/portfolio/mexico-es-mi-casa/ Tue, 23 Dec 2025 16:28:34 +0000 https://musagency.it/?post_type=portfolio&p=4197 L'articolo MEXICO ES MI CASA proviene da Musagency.

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Messico Es Mi Casa

Client: Altos Tequila 
Occasion: Día de los muertos 
Location:Guadalajara e Jalisco, Casa Altos (Mexico)

Concept

Mexico Es Mi Casa is an authentic journey into the heart of Mexico – through emotions, stories, faces and traditions – to tell the story of Altos’ roots and celebrate its true soul. 

The Idea

Altos Tequila invites its Squad, made up of 10 creators, to spend 5 days at Casa Altos in the vibrant heart of Arandas to discover and experience Altos Tequila’s production and creative process, as well as Mexican culture, through the most authentic local experiences.

The Experience

– Altos Tequila tasting
– Mexican cooking class 
– Atv’s rides
– Distillery tour 
– Calavera make up
– Tour of Guadalajara 
– Tour of Mercado San Juan
– Pool party 
– Calaverandia
– Día de los muertos celebration with Altar Altos

Results

  • TOTAL FOLLOWERS: 3.327.300
  • TOTAL CONTENT PIECES: 466
  • AD CONTENT PIECES: 111
  • ORGANIC CONTENT PIECES: 355
  • TOTAL IMPRESSIONS: 16.047.127
  • AD CONTENT IMPRESSIONS: 6.470.180
  • ORGANIC CONTENT IMPRESSIONS: 2.732.405
  • @ALTOSTEQUILA TAG CLICKS: 10.039
  • TOTAL INTERACTIONS (LIKES, COMMENTS, HASHTAG CLICKS): 242.206
  • PRESS MENTIONS: +5

L'articolo MEXICO ES MI CASA proviene da Musagency.

]]> PUNT E MES APPUNTAMENTO YES https://musagency.it/portfolio/punt-e-mes-appuntamento-yes/ Fri, 26 Sep 2025 13:57:47 +0000 https://musagency.it/?post_type=portfolio&p=4187 L'articolo PUNT E MES APPUNTAMENTO YES proviene da Musagency.

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PUNT E MES
Appuntamento YES

Client: Punt e Mes
Occasion: Milan Fashion Week 2025 
Location: Moebius (Milan)

Concept

A special event celebrating the legacy of Punt e Mes, designed to connect with the new generation of aperitivo lovers.

The Idea

Drawing from its authentic DNA and centuries-old recipes, Punt e Mes by Fratelli Branca is embracing the future by connecting with young audiences. At Milan Fashion Week 2025, the brand launched a new narrative with a clear goal: becoming the aperitivo of choice for the new generation, bridging timeless heritage with modern creativity.

The Experience

Moebius, one of Milan’s most iconic venues, set the stage for a retrofuture-inspired night. Music came alive through authentic vinyl sounds with Tommiboy, while Santomanifesto reinterpreted the brand’s historic campaigns with a contemporary edge. Fashion met mixology with Fabio Kalosh, who created a new merch jersey that connected Punt e Mes to the coolest trends. Custom polaroids captured the spirit of the evening. A crowd of young people gathered to experience a unique blend of history and modernity, in true Punt e Mes style.

Results

  • A vibrant showcase during Milan Fashion Week 2025.

  • Hundreds of young guests engaged with the brand’s heritage and innovation.

  • Strong connection with the target audience through music, fashion, and design.

  • Authenticity reinforced through vinyl, polaroids, and heritage-inspired creativity.

  • Positive feedbacks from guests and communities: “Punt e Mes proves that heritage can speak the language of the future.”

L'articolo PUNT E MES APPUNTAMENTO YES proviene da Musagency.

]]> TRENTO LIVE FEST POWERED BY EUROSPIN https://musagency.it/portfolio/trento-live-fest-powered-by-eurospin/ Thu, 17 Jul 2025 10:49:59 +0000 https://musagency.it/?post_type=portfolio&p=4172 L'articolo TRENTO LIVE FEST POWERED BY EUROSPIN proviene da Musagency.

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Trento Live Fest Powered by Eurospin

Client: Eurospin
Occasion: Trento Live Fest powered by Eurospin
Location: Trentino Music Arena, Trento

Concept

Smart shopping at the heart of entertainment.
Eurospin and Musa launched a unique activation within the Trento Live Fest powered by Eurospin – title sponsor of the whole event, transforming the concept of convenience into a never-before-seen experience. A real mini market in the festival area to combine quality, accessibility, and closeness to the audience in a setting of music, energy and togetherness.

The Idea

Being close to consumers even during their lightest and most carefree moments. From this vision comes a one-of-a-kind activation created within the Trento Live Festival powered by Eurospin. The initiative offered attendees the opportunity to purchase a curated selection of Eurospin products directly within the festival area, combining the convenience of a retail space with the engaging atmosphere of a music festival.

The Experience

During the six dates of the festival, the fully customized Eurospin mini market built specifically for the occasion was open from 7 pm to 1 am. 
Alongside shopping, an engagement activity about the story of Eurospin as well as social sharing moments by the three creators Elena Sofia Picone, Chiara Marita and Matteo Ranieri, aimed at strengthening the bond with a young, mindful community passionate about live music.
On June 29th, the Trento Live Fest powered by Eurospin stage hosted a performance by Frenesya, the emerging band that won the multi-stage contest for up-and-coming artists Best Bräu Street&Stage, created by Musa and Eurospin in collaboration with Openstage.
Best Bräu was the official beer of the Trento Live Fest powered by Eurospin.

Results

  • 20,000 attendees across the 6 festival dates
  • 6,000 visits
  • 2,000 receipts issued
  • 2.1M impressions
  • Distinctive positioning as an accessible, smart brand that’s close to the people
  • Enthusiastic comments from festival-goers and social media users: “Never thought I’d find Eurospin… between concerts!”

L'articolo TRENTO LIVE FEST POWERED BY EUROSPIN proviene da Musagency.

]]> ALTOS PALOMA MI AMOR https://musagency.it/portfolio/altos-paloma-mi-amor/ Thu, 17 Jul 2025 10:01:27 +0000 https://musagency.it/?post_type=portfolio&p=4133 L'articolo ALTOS PALOMA MI AMOR proviene da Musagency.

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Altos Paloma Mi Amor

Client: Altos Tequila
Occasion: Cinco de Mayo & Paloma Day
Location: LUBNA (Milan), The Magick Bar (Rome)

Concept

An immersive experience to celebrate the iconic Paloma cocktail by transforming two urban locations into a contemporary Mexican home.
Two multisensory events featuring music, interaction, atmosphere, and premium mixology.

The Idea

To strengthen the brand identity and celebrate the Paloma as an icon of modern lifestyle, Altos Tequila and Musa launched Paloma Mi Amor: two free, public events in Milan and Rome, designed to engage young adults and local communities in an authentic and vibrant narrative of Mexican culture.

The Experience

To celebrate Cinco de Mayo, LUBNA – one of Milan’s trendiest venues – was transformed into a modern Mexican home, capturing the authenticity and warmth of contemporary Mexico. Setting the tone for the night was a curated lineup: the sounds of Ethan & Sweeeng, Philou, and Boss Doms guided guests through Paloma cocktails, exclusive giveaways, and an immersive atmosphere.
After less than a month the format arrived in Rome, within one of the city’s most enchanting courtyards. Here, the experience took place in the open air, with Roman sunsets, live interactions, and signature mixology by Altos Tequila. At the decks: Antonio Piepoli, Space 23, Philou, and once again Boss Doms, closing the event with an energetic set infused with global musical influences.

Results

  • Two sold-out events with RSVP-only access

  • Over 9 hours of live music in total

  • Hundreds of Palomas served

  • Strong organic turnout and social sharing

  • Strengthened the brand’s lifestyle perception

  • Direct connection with the Paloma lovers target (ages 25–35) in two key cities

  • Enthusiastic feedback from communities, influencers, and media: “A perfect mix of Mexican spirit and urban vibes”

L'articolo ALTOS PALOMA MI AMOR proviene da Musagency.

]]> THE ISLAND FUZE TEA 2025 https://musagency.it/portfolio/the-island-fuze-tea-2025/ Thu, 12 Jun 2025 01:37:26 +0000 https://musagency.it/?post_type=portfolio&p=4026 The Island Fuze Tea 2025 Client: Fuze Tea Occasion: Summer Festival / Fourth Edition Location: Pantelleria, Sicily Concept An island, over 80 experiences. A boutique festival where music, wellness, and nature merge into a sensory ecosystem designed to embody the brand’s values. The Idea For the fourth consecutive year, Fuze Tea signed the most iconic […]

L'articolo THE ISLAND FUZE TEA 2025 proviene da Musagency.

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Client: Fuze Tea
Occasion: Summer Festival / Fourth Edition
Location: Pantelleria, Sicily

Concept

An island, over 80 experiences. A boutique festival where music, wellness, and nature merge into a sensory ecosystem designed to embody the brand’s values.

The Idea

For the fourth consecutive year, Fuze Tea signed the most iconic experiential festival in Italy. Conceived and produced by Musa, The Island transformed Pantelleria into a vibrant platform of connection and discovery, where every activation became an authentic extension of the brand.

An immersive journey across rituals, landscapes, and sound.

  • Fuze Tea Hot Air Balloon – see the world from a new perspective
  • Fuze Tea Catamaran – a sail through flavors, conversations, and sea
  • Fuze Tea Beach Club – yoga, kayaking, and SUP in a natural oasis
  • Secret Concert at the Lighthouse – a group hike ending in a sunset live show by Dardust

Each activation reflected Fuze Tea’s DNA: fusion, calm, connection.

  • Altos Tequila brought the legendary Galeone Water Stage, with a DJ set by Boss Doms aboard a 26-meter ship, surrounded by local boats, with the Paloma cocktail as the star.
  • Absolut Vodka lit up the nightlife with an experiential bar and tasting activations.
  • Sammontana delivered joy on the go with ice creams handed out during the most intense moments.
  • Radio Deejay amplified the festival nationwide with live broadcasts, special guests, and digital content.

Results

  • 2,000+ attendees over 4 days
  • 35 million total impressions
    • 25M from creators
    • 2.2M from the official IG
    • 3.2M from earned media
    • 2M from Radio Deejay
    • 3M from paid campaigns
  • 45 creators involved (25 Italian, 10 international, 1 testimonial)
  • 100+ original content pieces published
  • 6 international DJs, including Seth Troxler, Tiga, Dardust, and Boss Doms
  • Dozens of branded activations, with live content creation and a dedicated creator village

Takeaway

An evolved branded entertainment format where each partner found its voice through live experience, amplified by cross-channel strategy and a fully engaged community.

A new frontier in experiential marketing: real, memorable.

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L'articolo THE ISLAND FUZE TEA 2025 proviene da Musagency.

]]> SC JOHNSON ESCAPE HOUSE https://musagency.it/portfolio/sc-johnson-escape-house/ Tue, 22 Apr 2025 16:43:48 +0000 https://musagency.it/?post_type=portfolio&p=3984 L'articolo SC JOHNSON ESCAPE HOUSE proviene da Musagency.

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SC Johnson Escape House

Client: SC Johnson
Occasion: Fuori Salone / Milan Design Week 2025
Location: Via Novi 2, Milan

Concept

Each room a challenge. Each challenge, a SC Johnson icon to solve it.
An immersive escape house in the heart of Milan’s design district, transforming the functionality of SC Johnson products into a creative, sensory, and unforgettable experience.

The Idea

For the first time, SC Johnson introduced a brand-new experiential format in Milan: a themed Escape House open to the public, where each room presented a household challenge solvable only through the effectiveness of a specific SC Johnson product.

The Experience

Six rooms, six multi-sensory challenges.
From the freshness of Glade to the cleaning power of Mr Muscle, from the protection of Autan to the instant action of Raid and Baygon, and the brilliant hygiene of Duck—each product became the key to escaping the room, enhanced by immersive scenography and engaging narrative design.

Results

  • Over 6,000 visitors in 5 days

  • Over 300.000 views of branded content “Milano da scrocco” and “Un terrone a Milano”

  • Hundreds of organic UGC posts shared on social media

  • Strong visibility among influencers, media, and the design community

  • Significant boost in brand awareness and engagement

  • Enthusiastic feedback: “A brilliant and unexpected way to experience the product.”

L'articolo SC JOHNSON ESCAPE HOUSE proviene da Musagency.

]]> MALFY MOUNTAIN https://musagency.it/portfolio/malfy-mountain/ Mon, 31 Mar 2025 16:22:41 +0000 https://musagency.it/?post_type=portfolio&p=3980 L'articolo MALFY MOUNTAIN proviene da Musagency.

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Malfy Mountain 

Client: Malfy Gin
Occasion: First Edition – Winter Experience Festival
Location: Champoluc, Italian Alps
Concept: A high-altitude celebration of adventure, authenticity, lifestyle, and music.

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THE IDEA

Malfy Mountain 2025 marked the debut of a bold and unique format: a winter experience festival designed to elevate the spirit of exploration and sociability, all immersed in the breathtaking setting of the Alps. By blending snow activities, sensorial experiences, and music, the event reflected the core values of the Malfy Gin brand: authenticity, elegance, and Italian flair.

⸻

THE EXPERIENCE

Over 1,000 guests gathered in Champoluc for a multi-day journey curated around unforgettable moments. Signature highlights included:
• The Malfy Moment with internationally renowned DJ Benny Benassi
• A dynamic DJ set by Boss Doms under the alpine sky
• Sunrise yoga led by creator and instructor Martina Sergi
• A sensory immersion designed in collaboration with Malfy Gin

The immersive itinerary also featured:
• Ski Safari and snowshoeing through scenic trails
• An intimate Discovery Dinner celebrating local cuisine
• Gin tasting experience at the stunning Hotel Mascognaz
• Stargazing & star reading with expert Luigi Cerciello
• A light-hearted karaoke party with Canta Tu

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IMPACT

The first edition of Malfy Mountain generated outstanding results:
• 15 million total impressions across digital channels
• Over 300 contents created and shared by 20 selected creators
• Full attendance and sold-out activities
• Radio Deejay as official media partner, featuring a dedicated contest and on-air support

L'articolo MALFY MOUNTAIN proviene da Musagency.

]]> THE ISLAND FUZE TEA https://musagency.it/portfolio/the-island-fuze-tea-2024/ Mon, 24 Jun 2024 15:19:34 +0000 https://musagency.it/portfolio/learn-from-the-best-copy/ L'articolo THE ISLAND FUZE TEA proviene da Musagency.

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The Island Fuze Tea 2024

Client: Fuze Tea (Coca-Cola HBC)
Occasion: Third Edition of The Island – Europe’s First Experience Festival for Creative Minds
Location: Pantelleria, Italy
Concept: A one-of-a-kind experiential journey blending creativity, nature, music, and branded activations on the wild island of Pantelleria.

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THE IDEA

The Island Fuze Tea returned for its third edition, affirming itself as Europe’s first experience festival dedicated to creative communities. Set in the breathtaking natural landscape of Pantelleria, the 2024 edition invited over 2,000 participants to explore the island through a curated program of immersive experiences—where brands, music, nature, and people intersected in perfect harmony.

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THE EXPERIENCE

Over the course of the festival, guests and 50 top-tier creators engaged in a rich schedule of 80+ curated experiences, including:
• Galeone Adriana by Fuze Tea, a floating hub of relaxation and social discovery
• MINI New Horizons, an off-road creative journey
• Absolut Rainbow Party, a celebration of inclusion and music
• Yoga sessions by Hagu Yoga Studio
• Thermal wellness rituals at Lake Venere and Gadir
• Outdoor adventures: biking Montagna Grande, kayaking, trekking, SUP, donkey rides, snorkeling
• Sunset DJ sets with acclaimed international artists: Floating Points, Moxie, Bradley Zero, and the crew of Toy Tonics

Each activity was designed to elevate the island’s natural beauty and reflect the unique voice of the festival.

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BRAND PARTNERSHIP

The Island 2024 featured 10 brand partners, each delivering custom-designed, high-engagement activations:
• Title Partner: Fuze Tea, with the signature Galeone experience
• Sustainability Partners: MINI and Plenitude
• Drink Partners: Malfy Gin, Bumbu Rum, Altos Tequila, Del Maguey Mezcal, Absolut Vodka
• Ice Cream Partner: Sammontana
• Karaoke Partner: Canta Tu

These partnerships transformed brand storytelling into emotional experiences, rooted in lifestyle and values.

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IMPACT
• 25 million impressions generated
• 40+ press articles featured the festival
• All activities sold out
• 50 creators engaged, amplifying the festival across digital platforms
• Radio Deejay as official media partner with live broadcasts from Pantelleria, a 30” commercial, and a dedicated contest

L'articolo THE ISLAND FUZE TEA proviene da Musagency.

]]> LEARN FROM THE BEST https://musagency.it/portfolio/learn-from-the-best/ Mon, 24 Jun 2024 10:19:32 +0000 https://musagency.it/portfolio/duck-water-games-copy/ L'articolo LEARN FROM THE BEST proviene da Musagency.

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Learn from the best

Client: Confidential (Large International Agency)

Occasion: Stakeholder Relationship & Internal Engagement Program

Location: Italy – Various Exclusive Venues

Concept: Uniting business and creativity through curated live experiences featuring iconic personalities.

THE CHALLENGE

To support a long-term client engagement strategy, the goal was to bring together key stakeholders from a leading agency in a meaningful, inspiring, and memorable way, moving beyond conventional corporate events.

THE SOLUTION
Musa curated and produced a series of exclusive experiential events where business met culture. Each event featured iconic figures from music, comedy, food, and science, transforming traditional networking into authentic learning and bonding moments.

Featured talents included:

  • Carlo Cracco (Chef)
  • Teresa Mannino (Comedian)
  • Roberto Giacobbo (TV Host & Author)
  • Elio & Rocco Tanica (Musicians, Comedians)
  • Alessandro Borghese (Chef & Entertainer)
  • Max Angioni (Comedian)

Each guest brought their story to life through hands-on sessions, sharing insights into their craft and involving participants in engaging challenges. These ranged from cooking masterclasses to storytelling workshops and live performances.

The events also served a professional development purpose, helping attendees improve creative thinking, public speaking, and adaptability—all in a relaxed and inspiring atmosphere.

FORMAT & FLOW

  • Welcome cocktail reception to encourage informal networking
  • Interactive talent-led experience (performance, challenge, workshop)
  • Closing dinner in a stunning, privately rented location

IMPACT

  • Strengthened stakeholder relationships through shared emotional moments
  • Elevated client perception by offering high-quality, one-of-a-kind experiences
  • Delivered a new standard in B2B hospitality, merging entertainment and business growth

Guests challenged themselves, had fun and trained important business skills such as creative in locations rent exclusively for the event.

L'articolo LEARN FROM THE BEST proviene da Musagency.

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