CHALLENGE
The sportswear brand Lotto needed to find a creative way to collaborate with the British hip-hop, trap and r&b rising star Paigey Cakey, who is rapidly finding her place in the international music scene, in order to reach the singer’s audience.
SOLUTION
In the new music video by Paigey Cakey, Lotto Bars, the singer and her band are fully dressed by Lotto. This product placement activity allows Lotto to find a good positioning in the hip-hop star’s audience, whose style and characteristic perfectly fit the target the brand wanted to reach.
Musa managed the deal with Lotto and the management of artist.
