Strategic Marketing


Engage the Postepay digital and social community with a premium content plan and a specific social content distribution strategy, using passion as a massive drive of emotions.


Musa signed several Italian music stars (Ministri, Levante, Afterhours, Coez, The Kolors, Mannarino, Sfera Ebbasta, Ultimo, Caparezza, Fabri Fibra, Salmo, Nitro, Negrita, Subsonica, Thegiornalisti, Gazzelle and J-Ax + Articolo 31) and live-streamed their most highly-anticipated concerts on the Postepay official Facebook page. A social seeding plan was developed in order to increase the reach of each event, with Instagram Stories and posts on the artists’ official channels.
On-field engagement activities during great public events – such as Radio Italia concerts in Milan and Palermo city center – were also implemented to enlarge the reach of the project and launch its new current phase, starting in July 2019.