CHALLENGE
Supporting the launch of the new sneakers models Legacy by Reebok.
SOLUTION
MediaCom, through its MBA business unit dedicated to Branded Entertainment projects, and Musa are supporting Reebok in the new communication campaign #WriteYourLegacy.
Musa signed the artist and producer Carl Brave as the ambassador of the campaign and it’s in charge of the management of his activities throughout the duration of the project.
The contents of the campaign will be delivered on different and complementary channels: together with the artist’s Instagram profile, it will be at the center of a digital and in-store communication plan dedicated to AW LAB.
