CHALLENGE
Increase the number of Gorillas app downloads, build loyalty in the brand community, consolidate its coolness and enhance its awareness.
SOLUTION
Musa created an innovative influencer marketing campaign based on the association between the brand and the vision of the 2022 edition of the Sanremo Festival.
For the talents involved in the campaign, Gorillas represented the ideal solution to be able to enjoy the vision of the Sanremo show without any other thought in mind, thanks to its wide assortment and its innovative service that allows you to order and receive at home in record time anything you desire.
