CHALLENGE
Supporting TBWA\ITALIA in creating a concert inspired by change, consistent with Plenitude‘s commitment to produce energy from renewable sources, so as to have a positive impact on people, communities and the environment.
SOLUTION
For The Blooming Symphony, a concert inspired by the change conceived and created by TBWA\ITALIA for Plenitude, partner of the 73rd edition of the Sanremo Festival, Musa involved the internationally renowned musician and producer Dardust.
The activity saw Dardust conducting an unprecedented orchestra of plants and flowers in a harmonious embrace of great intensity. By giving voice to plants in symbiosis with technology, Plenitude gave birth to an unprecedented musical format.
The concert The Blooming Symphony took place on Sunday 5 February, on the occasion of the press conference to launch the Sanremo event at the suggestive Forte Santa Tecla in Sanremo.
In addition to managing the artist, Musa created a spectacular 1-minute video hero.
