Social and editorial strategy based on music influencers for Tipp-Ex's teen audience. Musa developed the #mistakehappens concept with Rovazzi and Michele Bravi — artists who ironically shared their own 'mistake' with positivity and authenticity.
We are Musa, a Milan-based brand experience agency. Our event planning and music branding work connects brands and people: from strategy and events to brand activations and branded content, we choose approaches and collaborations around the brief.
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Explore the service: Branded content & branded entertainment