Musa chose Fedez and his famous lookalike as digital ambassadors for the launch of Polaroid Eyewear's spring/summer collection: an exclusive hero video, two meet & greets and a social strategy built on the artist's and brand's official profiles.
We are Musa, a Milan-based brand experience agency. Our event planning and music branding work connects brands and people: from strategy and events to brand activations and branded content, we choose approaches and collaborations around the brief.
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