Fred Perry Pop Up Store

Brand Experience

Fred Perry Pop Up Store

Client: Fred Perry — Year: 2018

Musa curated the opening and inauguration of the Fred Perry pop-up store in Milan: an event that celebrated the brand's heritage and British musical subculture with selected guests and an exclusive DJ set.

Video

Gallery

Fred Perry Pop Up Store — photo 1 Fred Perry Pop Up Store — photo 2 Fred Perry Pop Up Store — photo 3 Fred Perry Pop Up Store — photo 4 Fred Perry Pop Up Store — photo 5 Fred Perry Pop Up Store — photo 6

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Brand experience and music branding: our approach

We are Musa, a Milan-based brand experience agency. Our event planning and music branding work connects brands and people: from strategy and events to brand activations and branded content, we choose approaches and collaborations around the brief.

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