Malfy Mountain

Original Format

Malfy Mountain

Client: Malfy Gin — Year: 2025

First edition of an exclusive winter format: 1,000 guests in Champoluc in the Italian Alps for a high-altitude experiential festival celebrating adventure, sociality and style — all in the true Malfy Gin spirit.

Video

Gallery

Malfy Mountain — photo 1

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Brand experience and music branding: our approach

We are Musa, a Milan-based brand experience agency. Our event planning and music branding work connects brands and people: from strategy and events to brand activations and branded content, we choose approaches and collaborations around the brief.

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