The Island × Fuze Tea

Original Format

The Island × Fuze Tea

Client: Fuze Tea / The Coca-Cola Company — Year: 2025

Fourth edition of Musa's original format: one island, over 80 experiences. A boutique festival where music, wellness and nature merge into a sensory ecosystem — Fuze Tea Hot Air Balloon, Catamaran, Beach Club, yoga, kayaking and much more in Pantelleria.

Video

Gallery

The Island × Fuze Tea — photo 1

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Brand experience and music branding: our approach

We are Musa, a Milan-based brand experience agency. Our event planning and music branding work connects brands and people: from strategy and events to brand activations and branded content, we choose approaches and collaborations around the brief.

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