CHALLENGE
Social and editorial strategy based on music influencers in order to reach the teen target of Tipp-Ex corrector.
SOLUTION
Development of the #mistakehappens communication concept, whit influencers and fans positively and even ironically talking about a “mistake” related to their artistic career or their private experience.
Musa selected and managed 3 top influencers: Fabio Rovazzi, Michele Bravi and Greta Menchi.
