CHALLENGE
Finding and developing a creative idea to celebrate the opening of the new Colmar store in Piazza Gae Aulenti, Milan.
SOLUTION
Musa and Colmar launched the awareness-raising campaign Save the snowmen campaign. On the first day of the campaign, a large installation of a huge 10-meter snowman was set up in Piazza Gae Aulenti (in front of the Colmar shop) and then stayed for four days on the square, so that people could immortalize him and take selfies though an ad hoc station.
With the Save the snowmen campaign, for every purchase of the ski collection Colmar donates 10% of the sale to the association Rete Clima to support the Foreste Italia campaign.
On the day of the launch, a panel talk with special guests was held inside the Colmar store to investigate environmental issues and make it clear how certain behaviours are essential for the protection of glaciers.
Vertical influencers on sustainability were invited and told about the initiative on their social channels, generating strong interest in the campaign and the installation.
