Mooney – Future Night
Client: Mooney
Occasion: Christmas Party 2024
Location: Fabrique, Milan
Agency: Musa
CHALLENGE
Organize Mooney’s Christmas Party, crafting a creative concept and entertainment content that reflects the brand’s corporate identity, engages employees from across the country, and aligns with company values and objectives.
SOLUTION
Musa conceived and produced Mooney Future Night: a high-energy, music-filled celebration held at Fabrique Milano, designed for the Mooners community—Mooney’s team of innovators and forward-thinkers.
The event theme? The future is now.
A celebration of progress, ambition, and togetherness, set in a moon-inspired, futuristic environment, echoing Mooney’s tech-driven spirit and collective mission.
The experience included:
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A vibrant Karaoke Dinner Show hosted by Ariele Frizzante, breaking the ice with music and humor
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A high-energy final DJ set that got the whole company dancing
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A fully branded, immersive setup designed to reflect space, movement, and innovation
A unique opportunity to gather employees from all over Italy and build community through music, fun, and shared vision.
RESULTS
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Full attendance from Mooney teams across the country
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High engagement and emotional participation, reinforcing internal culture
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Positive feedback from employees and management alike
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Strong brand alignment: an event that felt like Mooney, while creating space for connection and celebration
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Positioned Mooney as a future-forward company that values people and purpose
