CHALLENGE
Engage the Postepay digital and social community with a premium content plan and a specific social content distribution strategy, using passion as a massive drive of emotions.
SOLUTION
Musa signed several Italian music stars (Ministri, Levante, Afterhours, Coez, The Kolors, Mannarino, Sfera Ebbasta, Ultimo, Caparezza, Fabri Fibra, Salmo, Nitro, Negrita, Subsonica, Thegiornalisti, Gazzelle and J-Ax + Articolo 31) and live-streamed their most highly-anticipated concerts on the Postepay official Facebook page. A social seeding plan was developed in order to increase the reach of each event, with Instagram Stories and posts on the artists’ official channels.
On-field engagement activities during great public events – such as Radio Italia concerts in Milan and Palermo city center – were also implemented to enlarge the reach of the project and launch its new current phase, starting in July 2019.
