Malfy Mountain 

Client: Malfy Gin
Occasion: First Edition – Winter Experience Festival
Location: Champoluc, Italian Alps
Concept: A high-altitude celebration of adventure, authenticity, lifestyle, and music.

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THE IDEA

Malfy Mountain 2025 marked the debut of a bold and unique format: a winter experience festival designed to elevate the spirit of exploration and sociability, all immersed in the breathtaking setting of the Alps. By blending snow activities, sensorial experiences, and music, the event reflected the core values of the Malfy Gin brand: authenticity, elegance, and Italian flair.

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THE EXPERIENCE

Over 1,000 guests gathered in Champoluc for a multi-day journey curated around unforgettable moments. Signature highlights included:
• The Malfy Moment with internationally renowned DJ Benny Benassi
• A dynamic DJ set by Boss Doms under the alpine sky
• Sunrise yoga led by creator and instructor Martina Sergi
• A sensory immersion designed in collaboration with Malfy Gin

The immersive itinerary also featured:
• Ski Safari and snowshoeing through scenic trails
• An intimate Discovery Dinner celebrating local cuisine
• Gin tasting experience at the stunning Hotel Mascognaz
• Stargazing & star reading with expert Luigi Cerciello
• A light-hearted karaoke party with Canta Tu

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IMPACT

The first edition of Malfy Mountain generated outstanding results:
• 15 million total impressions across digital channels
• Over 300 contents created and shared by 20 selected creators
• Full attendance and sold-out activities
• Radio Deejay as official media partner, featuring a dedicated contest and on-air support

The Island Fuze Tea 2024

Client: Fuze Tea (Coca-Cola HBC)
Occasion: Third Edition of The Island – Europe’s First Experience Festival for Creative Minds
Location: Pantelleria, Italy
Concept: A one-of-a-kind experiential journey blending creativity, nature, music, and branded activations on the wild island of Pantelleria.

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THE IDEA

The Island Fuze Tea returned for its third edition, affirming itself as Europe’s first experience festival dedicated to creative communities. Set in the breathtaking natural landscape of Pantelleria, the 2024 edition invited over 2,000 participants to explore the island through a curated program of immersive experiences—where brands, music, nature, and people intersected in perfect harmony.

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THE EXPERIENCE

Over the course of the festival, guests and 50 top-tier creators engaged in a rich schedule of 80+ curated experiences, including:
• Galeone Adriana by Fuze Tea, a floating hub of relaxation and social discovery
• MINI New Horizons, an off-road creative journey
• Absolut Rainbow Party, a celebration of inclusion and music
• Yoga sessions by Hagu Yoga Studio
• Thermal wellness rituals at Lake Venere and Gadir
• Outdoor adventures: biking Montagna Grande, kayaking, trekking, SUP, donkey rides, snorkeling
• Sunset DJ sets with acclaimed international artists: Floating Points, Moxie, Bradley Zero, and the crew of Toy Tonics

Each activity was designed to elevate the island’s natural beauty and reflect the unique voice of the festival.

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BRAND PARTNERSHIP

The Island 2024 featured 10 brand partners, each delivering custom-designed, high-engagement activations:
• Title Partner: Fuze Tea, with the signature Galeone experience
• Sustainability Partners: MINI and Plenitude
• Drink Partners: Malfy Gin, Bumbu Rum, Altos Tequila, Del Maguey Mezcal, Absolut Vodka
• Ice Cream Partner: Sammontana
• Karaoke Partner: Canta Tu

These partnerships transformed brand storytelling into emotional experiences, rooted in lifestyle and values.

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IMPACT
• 25 million impressions generated
• 40+ press articles featured the festival
• All activities sold out
• 50 creators engaged, amplifying the festival across digital platforms
• Radio Deejay as official media partner with live broadcasts from Pantelleria, a 30” commercial, and a dedicated contest

In March 2023 Musa launched the new edition of its original format The Island, an experience festival with music and activities in nature for independent and visionary people.

The second edition of this boutique festival, built to imagine a better future together, took in Pantelleria from the 1st to the 4th of June 2023.

The Island was able to count once again on the sustainability partnership with Plenitude, celebrating the power of the wind with some special activities such as dedicated boat trips and parties.

The Island is an original creative format by Musa.

The first edition of this boutique festival, built to imagine a better future together, is taking place in Pantelleria from the 2^nd to the 5^th of June 2022. 

Our mission is to create a music and sustainability festival for independent and visionary people. 

We decided to set it in Pantelleria, an island in the Mediterranean Sea in front of Sicily, typical for its wildness and outstanding locations. 

The Island will be powered by clean energy, thanks to the sustainability partnership of Plenitude, which shares with us the values ​​and objectives of mitigating the environmental impact.

The event will make the festival and the island of Pantelleria more sustainable with the installation of a photovoltaic system. It will power the activities during the Festival and will subsequently be donated to the island to generate clean energy for another 30 years. 
We will also install permanent Be Charge electric charging columns all over the island.

Four days of experiences in contact with nature and daily talks about environmental protection will animate the event.

Three nights of music with talented and amazing artists, such as Peggy Gou, Moodymann, Nu Genea live band and many more, will let us dance and dream together during The Island.

CHALLENGE
Finding a reason why for the 2021 edition of the Onstage Awards, given the cancellations and postponements of most of live music tours due to restrictions caused by the Covid19 health emergency.

SOLUTION
We decided it was right pay homage to live music and in particular to its workers, without whom concerts would not be possible. We collected videos from fans, artists and workers and gathered them in the greatest choral tribute to live music ever, titled WE ARE – ONSTAGE AWARDS 2021 and signed by the renowned production house Except under the artistic direction of Pepsy Romanoff.

The video saw the participation of many artists, such as Francesco Gabbani, Levante, Francesca Michielin, Lorenzo Fragola, Tiziano Ferro and Giuliano Sangiorgi.

The initiative, also including a teaser video published a few days before, was fully supported by the professional clothing brand Würth MODYF Italia and by all the workers’ associations which are fighting to go back to making music in absolute safety (Scena Unita, La Musica Che Gira, Bauli In Piazza, Squadra Live, This Is La Crew, Music Innovation Hub, Touring Pass, Chiamate Noi).