Musa is a creative experiential agency helping brands connect with people through memorable experiences powered by music and entertainment. We design events, proprietary formats and integrated campaigns that live across physical and digital spaces, turning brand values into real and culturally relevant experiences. We build communities through shared experiences united by common values and passions — because today the strongest brands don’t just communicate, they create worlds people want to join and belong to.


Cultural brand strategy


Experience design


Community building


Ritual & Format Design

ABBRACCIMUSICALI HUGGIES

Branded Content

CRISTINA D’AVENA FOR SKIPPER

Branded Content

FRED PERRY SUBCULTURELIVE

Branded Event

FRED PERRY MURAL EVENT

Branded Event
Paigey Cakey

PAIGEY CAKEY FOR LOTTO

Branded Content

POSTEPAYSOUND

Strategic Marketing

TUBORG OPEN FEST 2019

Branded Event

FEDEZ FOR POLAROID EYEWEAR

Branded Content

IPPODROMO SNAI SAN SIRO

Branded Event

IRAMA FOR SCHWARZKOPF GOT2B

Experience Marketing

COCA-COLA FUTURE LEGEND

Branded Content

ROCCO HUNT FOR COCA-COLA

Experience Marketing