Musa is a creative experiential agency helping brands connect with people through memorable experiences powered by music and entertainment. We design events, proprietary formats and integrated campaigns that live across physical and digital spaces, turning brand values into real and culturally relevant experiences. We build communities through shared experiences united by common values and passions — because today the strongest brands don’t just communicate, they create worlds people want to join and belong to.


Brand strategy


Experience design


Original format


Community building

ABBRACCIMUSICALI HUGGIES

CRISTINA D’AVENA FOR SKIPPER

FRED PERRY SUBCULTURELIVE

FRED PERRY MURAL EVENT

Paigey Cakey

PAIGEY CAKEY FOR LOTTO

POSTEPAYSOUND

TUBORG OPEN FEST 2019

FEDEZ FOR POLAROID EYEWEAR

IPPODROMO SNAI SAN SIRO

IRAMA FOR SCHWARZKOPF GOT2B

COCA-COLA FUTURE LEGEND

ROCCO HUNT FOR COCA-COLA